I build the systems
commerce runs on.
I lead the order & operations domain at Salla, where the infrastructure serves 50,000+ merchants. After hours I ship products of my own — a Quran verse API, a smart-home studio, a self-hosted agent stack — and host Tech & Coffee, a bilingual podcast about the people behind the code.
01 — Selected work
Things I've shipped
Aya
Quran verse API with translations and word-by-word breakdown
A small, fast API for random Quran verses with multiple translations and word-by-word morphology — so that recitation apps get clean structured data instead of scraped text.
Visit →MNZL
Smart home design and installation studio
Consultation, design and installation of smart home systems — from network foundations to scenes that people actually use. The business side of a long-running home automation obsession.
Visit →Sarmad Digital
Independent engineering studio (UK LTD)
The vehicle for consulting work: architecture reviews, AI agent systems and platform engineering, for teams that need senior hands on the hard parts.
Visit →02 — The day job
Four problems I care about
Engineering management is mostly deciding what not to build.
Order & operations
Leading the OOED domain at Salla — the systems that move 50,000+ merchants' orders, fulfilment and post-purchase flows.
Merchant identity
KYC / KYB onboarding built on Ballerine, where a wrong decision is either a fraud loss or a blocked merchant.
Payment rails
NIC EPP integration in Go — the unglamorous, high-consequence plumbing between commerce and banks.
Reliability
Observability with Sentry, Graylog and SigNoz. If you can't see it at 3 a.m., you don't own it.
03 — Tech & Coffee
Conversations, not lectures
Arabic and English episodes with engineers, founders and coffee people. 17 published so far.
04 — Newsletter
Occasional notes
on building.
One or two emails a month: what I'm learning about engineering management, AI agents and the products I'm shipping. No drip sequence, no funnel.
UNSUBSCRIBE ANYTIME · NO SPAM
Work with me
Architecture reviews, AI agents, engineering leadership.
I take a small number of engagements through Sarmad Digital — usually teams that are shipping fast and need someone to look at the load-bearing walls before the next release.